It is not enough to have a quality product. Ask China as they enter their 3rd decade of manufacturing everything from excavators to coal mining machinery. The Chinese are known for low quality and cheap prices to Americans, but when it comes to engineering technology, they are supreme.
Premium excavators have been rolling off the line at an incredible pace. The durability of these products and the capability to run 24/7 make the Chinese market for heavy equipment one of the best in the world.
Although trade shows offer expanded coverage of China’s most precious commodity, there is more that can be done to increase this network. Dealerships can be expanded to more countries. Educating and advertising the benefits of China’s well-made equipment can tickle global interest. The US and South America are examples of the weak sales of quality Chinese heavy equipment.